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title: Advancing Oncology Provider Targeting
description: Discover innovative strategies for targeting healthcare providers in oncology, enhancing data analytics, and improving patient access to treatments. Download our insightful white paper now.
image: https://hello.mckessoncompile.com/hubfs/Featured_Logo_McKessonCompile_Vertical_.png
---

## Advancing Healthcare Provider Targeting in an Evolving Oncology Landscape  

## Advancing Healthcare Provider Targeting in an Evolving Oncology Landscape

#### Physician targeting   isn’t what it used to be

#### The oncology market is undergoing rapid change, and  traditional targeting strategies no longer apply. To get  treatments in the hands of patients who need them,  biopharma companies must enhance their data and  analytics techniques to create precise business strategies  and targeting lists.

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#### Download our white paper for a deep  dive into shifting dynamics and novel approaches  to targeting in the oncology space, including:

#### ![Icon1_EmergingDiagnostic_94x94_72dpi](https://hello.mckessoncompile.com/hs-fs/hubfs/TPG/LP%20images/Icon1_EmergingDiagnostic_94x94_72dpi.png?width=60&height=60&name=Icon1_EmergingDiagnostic_94x94_72dpi.png)The emerging diagnostic and  treatment dynamics that complicate traditional targeting practices for cancer drugs

#### ![Icon2_Techniques_94x94_72dpi](https://hello.mckessoncompile.com/hs-fs/hubfs/TPG/LP%20images/Icon2_Techniques_94x94_72dpi.png?width=60&height=60&name=Icon2_Techniques_94x94_72dpi.png)Techniques to identify healthcare  providers likely to prescribe and advocate for treatments

#### ![Icon3_Contextualizing_94x94_72dpi](https://hello.mckessoncompile.com/hs-fs/hubfs/TPG/LP%20images/Icon3_Contextualizing_94x94_72dpi.png?width=60&height=60&name=Icon3_Contextualizing_94x94_72dpi.png)Contextualizing targeting data across a drug’s lifecycle

#### ![Icon4_UniqueFactors_94x94_72dpi](https://hello.mckessoncompile.com/hs-fs/hubfs/TPG/LP%20images/Icon4_UniqueFactors_94x94_72dpi.png?width=60&height=60&name=Icon4_UniqueFactors_94x94_72dpi.png)Unique factors that can affect how  to target accounts for market access strategies

#### ![Icon5_CaseStudy_94x94_72dpi](https://hello.mckessoncompile.com/hs-fs/hubfs/TPG/LP%20images/Icon5_CaseStudy_94x94_72dpi.png?width=60&height=60&name=Icon5_CaseStudy_94x94_72dpi.png)A case study on using novel approaches to identify HCPs, which boosted new prescribers by 15% in six months

Download  
the white paper