Advancing Healthcare Provider Targeting
in an Evolving Oncology Landscape  

Advancing Healthcare Provider Targeting
in an Evolving Oncology Landscape

Physician targeting  
isn’t what it used to be

The oncology market is undergoing rapid change, and 
traditional targeting strategies no longer apply. To get 
treatments in the hands of patients who need them, 
biopharma companies must enhance their data and 
analytics techniques to create precise business strategies 
and targeting lists.

Download our white paper for a deep 
dive into shifting dynamics and novel approaches 
to targeting in the oncology space, including:

Icon1_EmergingDiagnostic_94x94_72dpiThe emerging diagnostic and 
treatment dynamics that complicate traditional targeting practices for cancer drugs

Icon2_Techniques_94x94_72dpiTechniques to identify healthcare 
providers likely to prescribe and advocate for treatments

Icon3_Contextualizing_94x94_72dpiContextualizing targeting data across a drug’s lifecycle

Icon4_UniqueFactors_94x94_72dpiUnique factors that can affect how 
to target accounts for market access strategies

Icon5_CaseStudy_94x94_72dpiA case study on using novel approaches to identify HCPs, which boosted new prescribers by 15% in six months

Download
the white paper